Social Matrix Blog
Useful information written with you in mind.
A Simple Guide on How Do Search Engines Work
You’ve probably typed something into Google today without even thinking about it. A quick question, a product you’re curious about, or maybe the opening hours of a local shop. And in less than a second, millions of results appear on your screen....
Google Business Profile Optimisation – Your Local SEO Power Tool
Google Business Profile Optimisation is one of the quickest ways for a small business to get noticed locally. When someone searches on Google for a service you offer, your profile often appears before your website. It shows your business name,...
Local SEO for Small Businesses: Get Found Fast
Imagine this. Potential customers in Manchester search for “emergency plumber near me” at 9 pm on a Sunday. Their boiler’s broken, water’s everywhere, and they need help now. What do they do? They look at the first three results. And if your...
Improving TRUP’s Online Presence: A One-Off SEO Project Funded by Cory
We’re pleased to share the results of a one-off SEO and digital marketing project we recently completed for TRUP (The Re-Use Partnership), made possible through the generous support of Cory. The goal of the project was to boost TRUP’s online...
What Is the Role of SEO in Digital Marketing and Why Does It Matter for Small Businesses?
You know SEO (Search Engine Optimisation) in marketing is important for your business, but every time someone starts explaining it, your eyes glaze over. Between talk of algorithms, keywords, and technical jargon, it all sounds incredibly...
What Is Technical SEO?
Technical SEO might sound like something only developers need to worry about. But it’s one of the most important parts of making sure your website gets found on Google. While great content and the right keywords help you say the right things,...
Why We Launched a Podcast for Small Business Owners
We launched a podcast. But not for the sake of it. We did it for people like you - who want helpful marketing advice, but don’t always have time to read. Because Small Business Owners Are Busy (Really Busy) You’re running the show. Maybe solo,...
Customer Segmentation Table: A Practical Tool to Focus Your Marketing
For small businesses, marketing works best when it’s aimed at the right people. Trying to reach everyone usually means spreading your budget too thin and getting disappointing results. Customer segmentation helps you avoid this problem by breaking...
Top Benefits of Hiring an Email Marketing Agency
Sunday evening, and you're staring at your laptop screen with a half-written newsletter that should have gone out last week. You've got customers asking about your latest products, but your email list sits there gathering digital dust while you...
How to Choose the Right Digital Marketing Partner – A Complete Guide for Small Business Owners
You've finally decided you need help with your marketing. Maybe you're tired of posting on social media with nothing to show for it, or your last attempt at Facebook ads was a disaster. Whatever brought you here, you've decided it's time to find a...
Advanced Sales Psychology: 6 Triggers That Drive Sales
If you’ve read our foundational guide to sales psychology, you’re already ahead of most small business owners. You understand how emotions drive decisions, how social proof builds trust, and how scarcity can create urgency. But maybe you’ve noticed...
Market Segmentation Mistakes: 10 Pitfalls That Kill Your Marketing Strategy
Picture this: you've spent weeks researching your customers, creating detailed buyer personas, and crafting what you think is the perfect marketing message. You hit publish on your campaign, sit back, and wait for the magic to happen. But instead...
How Psychology Influences Buying Decisions
Why do people choose one brand over another when products are nearly identical? Why do some customers buy instantly while others hesitate for days? If you run a small business, understanding what drives these buying decisions can transform your...
Which One: Digital Marketing Consultant or Strategist?
Many small business owners reach a point where doing it all becomes too much - SEO, Google Ads, newsletters, website updates, and social media content. It’s a lot. You’ve probably tried a bit of everything, but the results aren’t clear, and neither...
Market Segmentation, Targeting, and Positioning Examples from Real Brands
If you run a small business, you’ve probably been told to “know your audience.” But what does that actually mean? In this article, we’ll walk through real-world market segmentation, targeting and positioning examples from well-known brands. You’ll...
Segmentation, Targeting and Positioning for Small Businesses
Running a small business means making choices - about your time, your money, and who you’re really trying to serve. That’s where segmentation, targeting and positioning comes in. It’s a simple way to focus your marketing so it reaches the people...
Market Segmentation for Non-Marketers – A Beginner’s Guide
Picture this: you’ve spent hours crafting a social media post, maybe even put some of your hard-earned money behind it. And then… nothing. Just a couple of likes from friends and maybe one vague enquiry. It's frustrating, especially when you know...
Why SEO Should be a Top Priority for Small Businesses in 2024
If you’re a small business owner, you’ve probably heard the term “SEO.” But what exactly is it, and why should you make it a priority? In this guide, we’ll explain what SEO is and how it can benefit your small business. What is SEO? SEO stands for...
Unlock The Potential Of Customer Stories: How Real-Life Experiences Can Attract Customers, Drive Sales, And Build Credibility
In today’s crowded marketplace, attracting new customers and building credibility can feel like an uphill struggle. How can you capture the attention of the people you want to work with when you know their...
2023: A Year of New Opportunities for Your Business Marketing
The past few years have been challenging for businesses, with the pandemic bringing an unprecedented level of uncertainty. Many have had to alter their approach in order to survive and thrive in the new market. As we kick off 2023, now is the...
Does my business website really need a blog?
You’re a busy business owner with 101 things to do. Why would you add blogging to your to-do list? Do people even read blogs anymore? How can they possibly help your bottom line? The statistics speak for themselves. Marketers who prioritize...
Is Your Website Optimised for Sales?
Even before the pandemic, consumers were shifting online. But now, small businesses need a strong online presence in order to have a sustainable future. If you don’t have an e-commerce option, you’re leaving the door wide open for your...
Email Marketing is Easier Than You Think
If you want to understand why marketers are always banging on about email, you just have to check the stats. The ROI on email is higher than any other marketing channel. For every £1 spent on email marketing, the business generates on average £42...
Why a full web service one-stop-shop makes commercial and financial sense
Regardless of your business, your website needs to be fit for purpose to survive in today’s increasingly online world. It not only needs to attract customers and demonstrate your expertise to deliver the products or services they need, but it also...
What Is Organic SEO?
SEO (Search Engine Optimisation) is a term that remains a mystery to many business owners, executives, and managers. There are many reasons for this, including the fact that there is often confusing messaging around SEO, such as what it is and the...
Digital Marketing: It’s All About Relationships!
Love is a waiting game. When I train business owners on how to run their social media accounts, or create good optimised content, or to keep in touch with their customers and prospects by email, one of the first things I say is that it’s about...
5 Ways to Create Great Social Media Content for Your Brand
Social media marketing is a method for creating digital branding and attracting. Everyone is doing it, but some small business owners are reluctant to begin. The fear is often around bad feedback. Why would you put yourself out there and risk bad...
What is Content Marketing?
Do you know how to use content marketing to grow your business? If not, you could be missing out on potential customers who are searching for information about products and services just like yours. And in today’s market, if you’re not developing...
How to Use Social Media Strategically To Market Your Business
Many businesses make the mistake of thinking the key to social media success is to create a viral post. They think this will catapult their brand into the limelight, everyone will buy their product, and the future of their business will be secure....
How To Create A Marketing Plan For Life After Lockdown
Preparing your business for life after lockdown? Chances are you’ve already pivoted your marketing message during the crisis, but now it’s time for another shift as businesses and consumers come out of quarantine and head into yet another new...
Why Conversation is King
When it comes to marketing, experts and aficionados commonly claim that content is king. And it is undoubtedly important. But more important even than content, is conversation. Online conversation is undervalued and underrated by many small...
How to Create Business Leads with LinkedIn
Knowing how to generate leads using social media can be tricky. LinkedIn is a great resource for small businesses wanting to reach out to established business, like businesses and freelancers, but gaining leads can seem like a minefield at first....
Leveraging LinkedIn for Business
LinkedIn is great for B2B businesses and can help you to effectively share who you are and what you do, and build profitable relationships. You can use it to increase your online visibility and demonstrate your expertise. You can also use LinkedIn...
How To Attract The Right Customers To Your Website
A well designed, optimised website is a key part of your marketing strategy – but on its own, it won’t attract the right people to your business. And by the “right’ people, we mean the ones who are ready to buy your products or services. There’s so...
5 Business Email Etiquette Tips
Emails take up a significant portion of our work hours. We use emails to communicate with clients, respond to customers and market to new audiences. It’s a great tool for broader communication and better customer service when used mindfully. Here...
Digital Marketing: It’s All About Relationships!
Love is a waiting game. When I train business owners on how to run their social media accounts, or create good optimised content, or to keep in touch with their customers and prospects by email, one of the first things I say is that it’s about...
5 Ways to Create Great Social Media Content for Your Brand
Social media marketing is a method for creating digital branding and attracting. Everyone is doing it, but some small business owners are reluctant to begin. The fear is often around bad feedback. Why would you put yourself out there and risk bad...
How to Market Your Business During A Crisis
Business owners are caught between a rock and a hard place right now. Marketing your products and services when customers are worried about their health and jobs feels at best insensitive, at worst scheming. No-one wants to look as if they’re...
What Does BERT Mean For SEO?
You’ve probably heard about BERT, Google’s new algorithm update, by now. BERT, which stands for Bidirectional Encoder Representations from Transformers, helps Google understand and interpret natural language by improving the search engine’s...
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Create a Plan
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Get Peace of Mind
Know your digital marketing is working HARD for you. We support you as the plans are put into action, and offer a range of packages for ongoing success.