Social media is a very important part of your marketing mix
There are very few people who don’t use social media to stay in touch with friends and family these days. Many use their social media to ask their friends and families for recommendations. Using these channels for your business is a great way to increase brand awareness and what better way to do this, than to be visible where your prospects are already hanging out.
You can use social media to drive traffic to your website and to your blog, so prospects can find more information and from there you can encourage them to sign up to your blog, or newsletter and keep in touch for when they’re ready to buy.